A couple of months back I was really Inspired by Google’s ability to automate human evaluation of relevancy with their algorithms. We studied how matchmaking agencies operated, what procedures and techniques they use, how a person evaluates whether he or she is interested in another person and realized that all of it can be automated. Intuition actually played a smaller role in matchmaking than advertised. We had one missing piece in the recipe of this digital love potion. We needed to understand what makes for a really great, stable and happy couple. We tapped into the knowledge of an experienced relationship counselor who seen it all. We analyzed factors for compatible and incompatible couples to take that into consideration when making introductions.

A computer has advantages over a human matchmaker in the sense that it is able to collect sensitive and intimate information and take that into consideration when matching two people together. The reason for that is, that no judging human eye ever see’s what people fill out in their formula wizard, allowing them to be honest and open.  These sensitive issues are the most important factors when determining compatibility otherwise it’s a shot in the dark.